Until now.Īmazon is getting back into smartphones, but instead of dumping money into R&D and maintaining its own forked OS and ecosystem, the company is taking a page from its e-readers by slapping ads and preinstalled apps onto existing budget-friendly phones. Talk of a follow-up phone persisted for a while, but no phone ever surfaced. The Fire Phone's reputation was mostly deserved-Amazon’s fork of Android cut it off from the Google Play ecosystem, and its hardware was built around a couple of gimmicks that didn’t actually address actual needs. Amazon took a $170 million write down on unsold inventory and contracts with its suppliers, and the phone’s $649 starting price tumbled below $200 in just four months. Further Reading Review: Without quick updates the Moto G4 is merely good, not greatĪmazon’s Fire Phone was, by any reasonable metric, a colossal failure.
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